Marketer who builds.

Red Line Works: a full brand launch in one day

A firefighter-owned moving and dumpster company in Augusta with a real reputation and no way to be found: no website, no domain, an unmanaged Google listing, and an early-AI logo. Customers who heard about them couldn’t find them to hire them.

In one working day I shipped the fix end to end: a rebranded vintage badge logo, a custom site live at redlineworksllc.com with HTTPS, click-to-text, and local-SEO schema, a Google Business Profile overhaul, branded email on the domain, and a review engine: direct review link, QR codes for the dumpsters, and print-ready card designs.

Claude wrote the code and produced artwork. I owned everything that made it work: the strategy (reviews and Google first, dumpsters featured), three rounds of brand direction with the owners, account recovery, DNS and deployment, and every quality call in between. Paying client, delivered same day.

The pool inspection app

Inspections used to be handwritten: printed sheets with one-word labels and a blank line under each. No photos, no structure, nothing you’d be proud to hand a customer.

So I built a web app techs open on their phone at the pool. Photos shot inside the form. Structured condition checks, equipment pass and fail, notes. One tap generates a branded PDF report, saved to the device and emailed to the customer on the spot.

Built solo, with Claude writing code while I owned every product decision: the fields techs actually need, the order they work in at a real pool, and what a customer wants to see. Deployed on Netlify and adopted by the field team.

Instagram, from zero

On February 16, 2026 the company Instagram went live with a fully populated grid. Ten-plus posts, zero placeholders. Strategy, photography, design, and copy produced end to end, then run as an ongoing channel alongside Facebook.

The 50-company teardown

I analyzed the content of 50 pool service companies to find what separates the winners. The answer was consistent: authentic field photography beats template graphics.

That finding became the company’s content direction, a 45-page content marketing strategy, and a 17-page operations playbook that turned strategy into platform-specific formats, posting cadence, and editorial themes.

The second brain: two years of research, distilled by agents

Like most marketers, I saved everything and reread nothing: 591 posts collected over two years, a research graveyard. So I built the machine that reads it for me.

A harvester pulled every saved post plus its top-voted comments (4,301 of them, because the comments are where posts get fact-checked). Then a multi-agent pipeline classified all 591, distilled the keepers into a knowledge base where every entry cites its sources and carries a confidence level, and merged the duplicates. The junk filter auto-rejected 75 disguised ads, including astroturfed threads where vendor accounts praised their own products.

AI ran the agents. I owned what made it work: the pipeline design, the topic taxonomy, the quality bar, and the skepticism rules. Now anything new I read gets checked against the index first: it tells me what I already know and files only what’s new.

Don’s Dock Seafood Market

A 24x36 species reference poster of 34 Gulf fish for a seafood market in Madeira Beach, Florida. Brand identity, grid system, and AI-assisted image production end to end. Now in print production.